MBA - Marketing Management

We offer an MBA in Marketing Management through BIMM, designed to integrate core marketing principles with emerging technologies to meet the demands of today’s dynamic business environment. The curriculum includes essential subjects like Strategic Management, Financial Management, and Business Analytics, along with marketing-specific courses such as Consumer Behavior, Brand Management, Digital Marketing, and Integrated Marketing Communication.

To promote experiential learning, the program includes hands-on training in tools like Tableau, Google Analytics, Python for Marketing Analytics, and Advanced CRM platforms. This well-rounded approach prepares students to become forward-thinking marketing professionals capable of driving innovation and growth in a competitive, tech-driven world.

Location

On-Campus at
Pune: 9:00 AM
to 4:30 PM

Duration

2 Years
(Full Time)

Last Date

11th May 2025
of Application

Start Date

18th June 2025

MBA - Marketing Management

A candidate who meets the following admission criteria can apply to Sri Balaji University for the MBA program of their choice. A candidate desirous of admission to the MBA program should.

  • Be a UGC-recognized university graduate with a minimum of 50% aggregate marks (45% for reserved category).
  • Students currently in the final year of their graduation and confident of securing a minimum of 50% aggregate marks may also apply for the MBA courses. The admission committee may give more weightage to higher marks in graduation.
  • It is imperative that the candidate should have taken at least one exam out of CAT/MAT/XAT/CMAT or MH-CET. MAT exams held after Aug/Sept 2024 to May 2025 will be considered for admission to the academic year 2025-27. We believe that true talent cannot be judged on the basis of the score granted by any entrance exam. Hence, we do not have a cut-off score below which if the candidate scores cannot apply to the program.
  • In case the applicant does not have an Entrance Examination Score / Not appeared for the Entrance examination or would like to improve the scores mentioned above can opt for Sri Balaji Entrance and Screening Test (SBEST).

Women Empowerment

As a socially conscious university, we believe in the upliftment of women. Hence we ensure 50% of the intake of the students goes to female candidates and the remaining 50% goes to male candidates. In order to cater to the same, merit will be drawn separately for female & male candidates.

Specialisation in Marketing

It is a AICTE approved Two Year Full-Time program in Management with focused specializations in Marketing which means 30 students can specialize in Marketing..

Eligibility for Technology Specialization - Only Engineers with specialization in Electronics, E&TC;/ Telecommunications/ CS/ IT/ Instrumentation/ Electrical/ Mechanical are eligible for admission to this course. However, for Marketing graduates in any discipline can apply.

Master of Business Administration - Marketing Management

PO1: Domain Knowledge: Gain domain knowledge for understanding business issues and make effective marketing decisions 

PO2: Critical Thinking and Problem-Solving Skills: Encourage marketers navigate the challenges by quickly assessing the situation, identifying root causes, and developing effective solutions. 

PO3: Communication Skills: Enhance verbal, written and presentation skills in students 

Master of Business Administration - Marketing Management

Master of Business Administration - Marketing Management

Course Title Credit
Generic Core Courses
Quantitative Techniques 3
Strategic Management 2
Marketing Management-II 2
Services Marketing 2
Product & Brand Management 2
Marketing Research 2
B2B Marketing 2
Cost & Management Accounting 2
6 Sigma (KPMG) 2
Supply Chain Management 2
Enabling Technologies: Industry 5.0 2
Cesim Global Challenge 1
EdX 2 1
Total 25
Course Title Credit
Generic Core Courses
Quantitative Techniques 3
Strategic Management 2
Marketing Management-II 2
Services Marketing 2
Product & Brand Management 2
Marketing Research 2
B2B Marketing 2
Cost & Management Accounting 2
6 Sigma (KPMG) 2
Supply Chain Management 2
Enabling Technologies: Industry 5.0 2
Cesim Global Challenge 1
EdX 2 1
Total 25

Orientation Program: Diksharambh at Sri Balaji University, Pune

At Sri Balaji University, Pune, every academic journey begins with our comprehensive induction program, Diksharambh, which lays a strong foundation for our students. The program introduces students to the history of Sri Balaji Society, the core values of Sri Balaji University Pune, and the vision and mission that drive our educational philosophy. 

Master of Business Administration - Marketing Management

Assessment

All 3 Credit and some 2 Credit courses will have 50% internal component and 50% component as external [University] examination. All 1 and 6 Credit and some 2 credit Course will have Internal component for evaluation.

Standard Of Passing

The total weightage (100%) for some subject is equally divided (50/50) between Internals and End Term Examinations and some subjects are totally evaluated by internal component. Students are expected to obtain a minimum of 40% of marks in the internals and the End Term Examinations individually to be considered as pass in the particular subject. Sri Balaji University, Pune follows grading system for awarding grade and grade points to students. It follows 10 point grade scale, SCPA and CGPA are calculated as the weighted average of grade point multiplied by the credits for the courses.

Master of Business Administration - Marketing Management

MBA Batch 2024 - 2026

S. No. Day Date
From → To
Events
Wednesday 1-May-24 → 30-Jun-24 Summer Project
1 Friday 21-Jun-24 → 26-Oct-24 Semester 1 - Commencement of Sessions
Wednesday 10-Jul-24 Semester 3 - Commencement of Sessions (Except Tech Batches)
Wednesday 7-Aug-24 Semester 3 - Commencement of Sessions – Tech Batches
Wednesday 21-Aug-24 Semester 2 (Backlog Examinations)
Thursday 29-Aug-24 Semester 1 (Backlog Examinations)
2 Monday 16-Sep-24 → 21-Sep-24 Mid-Term Exam
Saturday 19-Oct-24 → 24-Oct-24 Mid-Term Exam
3 Saturday 26-Oct-24 Last Day of Academic Sessions (Semester 1)
4 Monday 28-Oct-24 → 6-Nov-24 Study Leave for Semester 1 Examinations
5 Thursday 1-Nov-24 → 20-Nov-24 Semester 1 - End-Term Examinations
Monday 11-Nov-24 → 16-Nov-24 Mid-Term Exam
6 Thursday 21-Nov-24 Semester Break
7 Friday 22-Nov-24 → 11-Apr-25 Semester 2 - Commencement
Thursday 12-Dec-24 Last Day of Academic Sessions (Semester 3)
Friday 13-Dec-24 → 15-Dec-24 Study Leave for Semester 3 Examinations
Monday 16-Dec-24 → 30-Dec-24 Semester 3 - End-Term Examinations
Thursday 2-Jan-25 → 11-Apr-25 Semester 4 - Commencement
8 Wednesday 12-Feb-25 → 19-Feb-25 Mid-Term Examinations of Semester 2
Monday 24-Feb-25 → 28-Feb-25 Mid-Term Examinations of Semester 4
9 Tuesday 1-Apr-25 → 9-Apr-25 Semester 1 (Backlog Examination)
Friday 4-Apr-25 Last Day of Academic Sessions (Semester 4)
Monday 7-Apr-25 → 12-Apr-25 Semester 3 (Backlog Examination)
10 Friday 11-Apr-25 Last Day of Academic Sessions (Semester 2)
11 Saturday 12-Apr-25 Study Leave for Semester 2 & 4 Examinations
12 Monday 14-Apr-25 → 26-Apr-25 Semester 2 - End-Term Examinations
13 Monday 14-Apr-25 → 22-Apr-25 Semester 4 - End-Term Examinations
Saturday 26-Apr-25 End of Semester 2 & 4

Eligibility For MBA 2025-2027

A candidate who meets the following admission criteria can apply to Sri Balaji University for the MBA program of their choice. A candidate desirous of admission to the MBA program should.

  • Be a UGC-recognized university graduate with a minimum of 50% aggregate marks (45% for reserved category).
  • Students currently in the final year of their graduation and confident of securing a minimum of 50% aggregate marks may also apply for the MBA courses. The admission committee may give more weightage to higher marks in graduation.
  • It is imperative that the candidate should have taken at least one exam out of CAT/MAT/XAT/CMAT or MH-CET. MAT exams held after Aug/Sept 2024 to May 2025 will be considered for admission to the academic year 2025-27. We believe that true talent cannot be judged on the basis of the score granted by any entrance exam. Hence, we do not have a cut-off score below which if the candidate scores cannot apply to the program.
  • In case the applicant does not have an Entrance Examination Score / Not appeared for the Entrance examination or would like to improve the scores mentioned above can opt for Sri Balaji Entrance and Screening Test (SBEST).

Women Empowerment

As a socially conscious university, we believe in the upliftment of women. Hence we ensure 50% of the intake of the students goes to female candidates and the remaining 50% goes to male candidates. In order to cater to the same, merit will be drawn separately for female & male candidates.

Fee Structure 2024–2026

To enable education of students from all financial backgrounds, the fees of the MBA program at Sri Balaji University has been kept nominal.
Particulars 1st Installment
(2024–25)
2nd Installment
(2024–25)
3rd Installment
(2024–25)
4th Installment
(2025–26)
Academic Fees 1,00,000 2,53,750 2,43,750 5,92,500
Refundable Caution Deposit 10,000 -
Total Fees 1,00,000 2,53,750 2,53,750 5,92,500
Last Date for Payment of Fees 08 May 2024 08 June 2024 08 September 2024 08 June 2025
BSBT Fees 55,000
Last Date for Payment of Fees Within 7 days from date of Declaration of Result
Hostel Fees* (Optional) 91,500
*Please Note that hostel seats will be booked/allotted on First come – First Serve basis.
S. No. % of refund of fees* Point of time when notice of withdrawal of admission is received in the Schools of the University
1 100% ** Final Examination Schedule for MBA Semester 1.
1 100% ** Final Examination Schedule for MBA Semester 1.
1 100% ** Final Examination Schedule for MBA Semester 1.
*Caution money or security deposit, which are not part of the fees chargeable, shall be refunded in full. ** In case of (1) in the table above, the entire fee after the deduction of the processing fee of not more than Rs. 1000/- shall be refunded to the student by the University/concerned Institution.

Admission Process

  • Applicant Registers Online
  • Applicant starts Application, Select GD/PI Centre of choice
  • Applicant fee Successfully Paid
  • Applicant receives Registration number
  • Candidate receives Admit Form-10 Days prior to GD/PI
  • Candidate attends GD/PI at chosen Centre
  • Result Processing
  • Result Announced

The common application form for all the four management institutes of Sri Balaji University, Pune, and the twelve courses can be submitted online with an application fee of INR 1000/- & SBEST Fee INR 490/-. The successful payment of the application fee is followed by issuing a registration number.

Selection Process

Written Examination

We accept management test scores such as CAT/MAT/XAT/CMAT/MAH-CET. However, as management examination test scores are issued to the students, any student who has appeared for the examinations can apply for our courses. Thus, all four Management institutes will accept management examination test scores. However, the management examination test and scores will be equalised and validated to the CAT score value, which will only be counted for the merit list. These scores don’t need to be attached to the Application form at this stage. These score sheets can be dispatched to reach us latest by 28th March 2025. Anyone having any objection to the same need not apply. We do not believe in any cut-off points as we give only 35% of the weightage for the entrance examination while making the merit list.

Group Discussions

Candidates who fulfil the qualitative requirements will be called for the Group Discussions by experts. It will be for 30-45 minutes per group. It may include role play, case studies, extempore speech and GD. 35% of the weightage in the merit list will be given to the GD process. Therefore the GD process may extend to the second day, although all efforts will be made to complete the process in one day. It is an elimination round.

Essay Writing is an integral part of the interview process. Written Communication Skill is essential for anyone to succeed in the industry. Therefore, the applicants will be required to appear for an essay writing exercise on a subject, which will be given on the spot in the selection centres. It will be for 30 marks, and fifty percent of the marks will be counted. This essay writing will be for half an hour. The topics will be general, and anyone who follows the National Newspapers can quickly appear for the same and score good marks.

Personal Interviews

This expert panel interview and the essay marks will carry 30% of the weightage. This panel will assess the candidates on various parameters, including the suitability of the candidate for a particular specialisation. The panel will also allow the applicants to add or delete course options.

Centre Code Centres GD & PI Process Date(S)
35 Online Jan - Mar 2025
9 Delhi -
12 Hyderabad -
13 Indore -
14 Jaipur -
17 Kolkata -
21 Nagpur -
22 Patna -
23 Pune -
24 Raipur -
Hall Ticket Issued for any centre will be valid for all the centres

Admit Card issued to any centre is valid for all the centres, and candidates can appear before the selection committee in any centre provided they have informed about their intention to appear before a selection centre other than the one mentioned in the admit card well in advance. We will communicate no separate communication for change of centre. The candidates must come with all their original and certified copies of degrees and mark sheets when they come for the selection process.

Documents to be submitted during the interview

The following documents are required to be submitted / uploaded at the time of interview.

Merit List

Upon completion of interviews, we compare the performance of all candidates appearing for the discussion and generate a final merit list based on their overall performance. The candidate is considered for the course he has preferred according to their priority in the application form. If they are not selected for the course applied by them, then they will be considered for other courses and selected on merit. All the Management courses are of the same status, and the inputs are also similar according to specialisation. As we have already mentioned, the placement opportunities for all the courses are very good, as has been proved by the track record of Sri Balaji University.

It means that each institution is important and enjoys equal status and attention from the top management. Therefore, we select the best possible candidates for all the Institutes from amongst the common pool of all the candidates who applied for admission to any or all the institutes of Sri Balaji University, Pune. However, such a consideration arises only when a candidate is not selected for admission to the particular institution to which they may have applied originally. By doing so, we are taking away any opportunity from anyone. Still, we are providing an additional opportunity to get selected in any of the prestigious institutes of Sri Balaji University, Pune.

Details Dates
Application Form Available from 03rd October, 2024
Last Date to Apply (Extended Upto) 11th May, 2025
GD / PI Centre and Dates January-May, 2025
Course Commencement 18th June, 2025

Note - Dates mentioned above are tentative.

Scholarship Schemes (Batch 2024-26)

Basic Eligibility Criteria
  • The candidate must apply through Sri Balaji University, Pune’s online admission process.
  • The candidate must clear SBUP’s selection process (GD, PI and Essay).
  • Eligible students may apply for one or more scholarships separately by clicking on the below links before the stipulated date and time.
  • If the candidate is eligible, he/she will be awarded only one scholarship for which he/she is eligible.
  • If student of second Year is applying for scholarship, then such student must have passed with minimum 60% marks in earlier year.
  • If student of second Year is applying for scholarship, then such student should not have any backlog in Internal as well as external subjects.
  • The students applying for scholarship should have minimum 75% LHR in the earlier semesters/year.
  • The students applying for scholarship should not have his / her name in the red list.
  • Any student who is found with in disciplined behavior in earlier year/semester shall be disqualified.
  • The existing scholarship recommended to each student is for the current Academic Year 2024-2025.
  • If any student who has been granted the scholarship cancels the admission or discontinues the program in subsequent year, the scholarship amount shall be recovered.

A small write up about the Prof. M.S. Pillai Memorial Scholarship by our beloved Founder-Chancellor, Professor Dr. (Col.) A Balasubramanian in his golden words - “Prof. M. S. Pillai was an innovator and an extra ordinary professor and management educationist. He was a genius, known for bold initiatives in management education. I happen to be one of his blessed students. After my retirement from the army when I came to Symbiosis, Prof. M.S. Pillai was leaving for a Kerala based institute. But soon he came back to start SCMHRD while I was running SIMS. There was a healthy collaboration between us and we complemented each other, resulting in growth, both for ourselves as well as our students.

Prof. M. S. Pillai introduced meditation and Vipassana as compulsory subjects for his management students. He also mentored many corporate leaders. He was a good learner and a great teacher, totally devoted to his students. He was a kindhearted but tough disciplinarian. An excellent counsellor. Thousands of students have benefited from his training and guidance. Above all Prof Pillai was known for his humility and humanity. He was a role model and as his disciple and chancellor of SBUP it is my duty to cherish his memory through the Prof M S Pillai Memorial Scholarship.”

Selection Process
  • If a deserving candidate is recommended by M.S. Pillai family, then he/she will be given priority.
  • A committee comprising of industry experts who were students of Prof. M. S. Pillai and representatives of the Sadhana Educational & Empowerment Foundation will nominate two students for this scholarship
Fee Structure
  • It is an 100% scholarship with free hostel accommodation and Rs 5000/- stipend per month.
  • Number of Scholarships : 02
Click Here to Apply for Scholarship

Note : If the number of deserving candidates are more, then the amount shall be equally distributed.

Documents Required
  • Upload Family Annual Income certificate issued by Tahsildar.
  • Upload EWS Certificate.

Note : *Please see the note mentioned on the bottom of the page carefully.

A special preference will be given for “Uniformed People” such as Military, Para military, Police officials and their dependents.

SELECTION PROCESS FOR BALA SIR MEMORIAL SCHOLARSHIP
  • A committee comprising of University officials headed by the Vice Chancellor will nominate the eligible students for this scholarship.
FEE FOR BALA SIR MEMORIAL SCHOLARSHIP
  • 15% of the entire fee will be the scholarship to these students.
Click Here to Apply for Scholarship

This scholarship is only for the wards of JCOs and other ranks service/ex-servicemen from the Artillery regiments of the Indian Army. Complete academicfee for a total of 8 students (4 boys and 4 girls) will be coming paid this scholarship by SBUP.

The Director-General of Artillery, Delhi has sent an official notification to all the 6 HQs of various artillery centers – HQ Southern comd. (arty), (HQ South-Western comd. (arty), HQ Eastern comd. (arty), HQ Western comd. (arty), HQ Northern comd (arty) and HQ Central comd (arty) – announcing the scholarship.

SELECTION PROCESS FOR GRATEFUL GNR SCHOLARSHIP
  • The eligible candidate’s parents must obtain a recommendation letter from their respective HQ and submit the same to the institute along with an application. If there are many applications, merit will be the criteria for selecting the top 8 students, by a university committee.
FEE STRUCTURE FOR GRATEFUL GNR SCHOLARSHIP
  • Complete academic fee is waived off under this scholarship.
  • Number of Scholarship : 08
Click Here to Apply for Scholarship

A special preference will be given for Meritorious Economically backward category.

SELECTION PROCESS

A committee comprising of University officials headed by the Vice Chancellor will nominate the eligible students for this scholarship.

  • Number of Scholarship : 40
  • 10% of the entire fee will be the scholarship to these students
Click Here to Apply for Scholarship

Bhimrao Ramji alias Babasaheb Ambedkar (14 April 1891 – 6 December 1956) was an Indian jurist, economist, social reformer and political leader who headed the committee drafting the Constitution of India from the Constituent Assembly debates, served as Law and Justice minister in the first cabinet of Jawaharlal Nehru, and inspired the Dalit Buddhist movement after renouncing Hinduism.

Ambedkar graduated from Elphinstone College, University of Bombay, and studied economics at Columbia University and the London School of Economics, receiving doctorates in 1927 and 1923 respectively and was among a handful of Indian students to have done so at either institution in the 1920s. He also trained in the law at Gray’s Inn, London. In his early career, he was an economist, professor, and lawyer. His later life was marked by his political activities; he became involved in campaigning and negotiations for India’s independence, publishing journals, advocating political rights and social freedom for Dalits, and contributing significantly to the establishment of the state of India. In 1956, he converted to Buddhism, initiating mass conversions of Dalits.

In 1990, the Bharat Ratna, India’s highest civilian award, was posthumously conferred on Ambedkar. The salutation Jai Bhim used by followers honours him. He is also referred to by the honorific Babasaheb meaning “Respected Father”.

In order to honour the stupendous work and contribution of Bharat Ratna Dr. Babasaheb Ambedkar, SBUP proposes to institute a scholarship in his name, the details of which are as follows :

  • This scholarship will be awarded to SC/ST candidates only.
  • This scholarship will be of 25% of the two years total fees.
  • The number of scholarships will be 40.
  • The candidates should have scored min 60% marks at the Graduation examination.
  • Candidate should be preferably from EBC category
Click Here to Apply for Scholarship

Chhatrapati Shivaji Maharaj, was an Indian ruler and a member of the Bhonsle Maratha clan. He initially served as the Jagirdar of Pune after 1664 succeeding his father Shahaji. Eventually, Shivaji carved out his own independent kingdom from the declining Adilshahi sultanate of Bijapur which formed the genesis of the Maratha Empire. In 1674, he was formally crowned the Chhatrapati of his realm at Raigad Fort.

Over the course of his life, Shivaji engaged in both alliances and hostilities with the Mughal Empire, the Sultanate of Golkonda, Sultanate of Bijapur and the European colonial powers. Shivaji established a competent and progressive civil rule with well-structured administrative organisations. The details of this scholarship as follows :

  • The candidate should be a University/state-level sports person.
  • This scholarship will be of 25% of the two years total fees.
  • The number of scholarships will be 4.
  • The candidates should have scored min 60% marks at the Graduation examination.
Click Here to Apply for Scholarship

How to Apply

Sri Balaji University, Pune (SBUP), has a common application form for admission to two-year full-time Master of Business Administration (MBA) programs 2025-27 offered by all the four management institutes and all 26 MBA Specialisations/courses run therein. The four institutes are as mentioned below:

  • Balaji Institute of Modern Management (BIMM)
  • Balaji Institute of International Business (BIIB)
  • Balaji Institute of Technology and Management (BITM)
  • Balaji Institute of Management and Human Resource Development (BIMHRD)
  • A student can opt for anyone, or more, or for all the courses of any MBA Institute or all four MBA Institutes. That is, a student can select a minimum of one and a maximum upto 26 MBA Specialisations/courses, in order of his / her preferences. All the courses are of equal status.
  • The applications can be made online. To apply online
Any concerns regarding admission can be addressed to:

Admission Cell Sri Balaji University,

S.No.55/2-7, Tathawade, Off Mumbai-Bangalore Bypass,

Pune – 411033 Maharashtra (India)

Education Loan

All MBA programs run under the aegis of the Sri Balaji University are specially approved for education loan from AVANSE, AXIS BANK, HDFC Credila, Bank of Baroda, Credence, Punjab National Bank, IDFC FIRST Bank & Propelld. Sri Balaji Society, Pune has signed MoUs with these banks. An education loan can be availed from any of the mentioned banks/NBFCs. However, students have the liberty to approach any other bank as per their convenience.

Yes. we work 365 days a year and you can visit the Campus any time.

  • Sri Balaji Society (SBS) was established in the year 1998 by Late. Professor Dr. (Col) A. Balasubramanian; is also the Founder and Chancellor of Sri Balaji University Pune (SBUP). Sri Balaji Society shifted to its present location in Tathwade, Pune in the year 2006. It is the dedication and vision of our founder which helped us achieve the status of a university in 2019.
  • A Private University established in 2019 and deemed to have been established under Section 6 (4) of the Maharashtra Private Universities (Establishment and Regulation) Act ,2023.

 

Sri Balaji University, Pune Admission Cell

For additional information, questions, and queries, please visit the website of Sri Balaji University, Pune (SBUP). The admission cell can be contacted by email or by a call or by the person at Sri Balaji University, Pune (SBUP).

S. No. 55/2-7, Tathawade, Off Mumbai - Bangalore Bypass Pune - 411033.

Telephone: 08069591888

Email: admissions@sbup.edu.in