Dr. Ripal Madhani

Dr. Pranati Dash is an academic and researcher with a strong blend of corporate and academic experience. She holds a Ph.D. in Business Administration, an MBA in Marketing and HR, and an M.Sc. in Analytical Chemistry from Utkal University. Prior to joining SBUP, she served with academic institutes of repute like MIT World Peace University, Pune, and O.P. Jindal Global University, Sonipat and has held teaching roles at C.V. Raman Global University and CIPET. 

Before entering academia, Dr. Dash spent nearly a decade at Hong Kong based Noble Group Holdings Ltd., where she was handling international trade operations, contract management, regulatory compliance, and coordination with ports and public-sector clients. Her corporate contributions include establishing a major regional branch in Odisha and securing key public-sector contracts.

Her research focuses on digital and immersive technologies in marketing, consumer engagement, and sustainable marketing practices aligned with the UN SDGs. She has several publications in ABDC and Scopus-indexed journals and has presented her work at international conferences such as the Global Fashion Management Conference (University of Milan) and MICA's International Communication Management Conference. Dr. Dash teaches courses such as Digital Marketing, Services Marketing, International Marketing, and Consumer Behaviour, and is actively committed to applied teaching and student mentorship.