| Sr. No. | Title of Research Paper | Type of Publication | Name of Journal | Published Year |
| 1 |
Exploring the triad of eWOM, eWOM generator engagement and consumer engagement |
ABDC |
Journal of Management Research |
2019 |
| 2 |
Antecedents to Customer Engagement: Moderating Role of Media Richness of Brand Pages |
ABDC |
Theoretical Economics Letters |
2019 |
| 3 |
Factors Influencing The Buying Behavior Of Female Consumers With Reference To Top Three Brands Of Make-Up Cosmetics In Pune City
|
Scopus |
Global Branding: Breakthroughs in Research and Practice |
2019 |
| 4 |
The impact of eWOM on consumer brand engagement |
Scopus |
Marketing Intelligence & Planning |
2020-21 |
| 5 |
The relationship between Electronic Word-of-mouth and Consumer Engagement: An exploratory study |
Others |
IIM Kozhikode Society and Management Review |
2020-21 |
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