Dr. Bhushan Pednekar

Dr. Binod Kumar Sinha is a seasoned academic leader and Professor at the Balaji Institute of Modern Management, Sri Balaji University, Pune. With over 20 years of teaching and research experience, he brings deep expertise in Economics (Micro and Macro), B2B Marketing, Brand Management, and Strategic Management. Dr. Sinha holds a Ph.D. in Commerce and Management from Berhampur University and an MBA in Marketing from Birla Institute of Technology, Mesra, along with a Bachelor’s degree in Agriculture.

A prolific researcher and mentor, Dr. Sinha has published extensively in UGC Care, Scopus, and Web of Science journals and authored three influential books on Business Economics, Strategic Management, and Innovative Business Strategies. He has conducted numerous national FDPs and ISTD MDPs, and delivered 30 live sessions on advanced data analytics using SPSS during the pandemic. His contributions include developing SWAYAM MOOCs on B2B Marketing, which have attracted over 20,000 learners globally.

Recognized with the Best Research Paper Award in Marketing at MIMAMSA 2021, Dr. Sinha continues to inspire students through his practical insights, research-driven approach, and commitment to shaping future business leaders.