Dr. Ganesh Pathak

Dr. Ganesh Pathak is an accomplished alumnus of the Indian Institute of Management Kozhikode (IIMK), with over 15 years of experience in the marketing industry. He specializes in Business Research and the application of Data Science tools, and currently serves as an Associate Professor at Sri Balaji University, Pune.

Highly dedicated to professional development, Dr. Pathak completed the Professional Certificate Programme in Advanced Data Analytics for Managers from IIM Kozhikode. He has also worked closely with industry partners to develop more than 40 certifications in Agribusiness Management, as well as Pharma and Healthcare Management.

With a broad background in Social Science Research, Marketing Research, SWOT analysis, Executive Training, and Management Consulting, Dr. Pathak possesses extensive expertise in preparing research proposals, designing research, data collection, analysis, and report writing. He has contributed to both professional and academic research projects.

In addition to his academic roles, Dr. Pathak serves as a Marketing and Branding consultant for several companies. He developed a Customer Relationship Management (CRM) model tailored to the pharmaceutical industry. Furthermore, he regularly conducts workshops on Research Methodology, Data Analysis using Excel & SPSS, and SWOT analysis for career development, which have been highly regarded by participants.

Dr. Pathak's research papers have been published in esteemed international and national journals, and he also reviews for various academic publications. His contributions to education were recognized when he received the "Best Teacher Award - 2015" from Ajinkya D Y Patil University, Pune, and the Lions Club Pune. In January 2021, Dr. Pathak was granted an international patent by the Australian Government, and another patent was published in the Indian Patent Publication.

With his expertise in marketing and research methodology, Dr. Pathak is a valuable asset to any organization seeking innovative solutions to complex business challenges.